Markers for Diet Trends in 2020 and Beyond
In a technology-driven and consumer-driven world, trends shift and it can be difficult to keep up with these changes. What is hot today can be reliably expected to fade into obscurity in no time as new trends take its place and it can be hectic trying to keep up. Instead of asking what’s trending today, the right question should be what are the underlying reasons driving the food industry. This is a sure way of predicting the tomorrow of the food and diet industry and these are the ideas that drive the dynamics of what we eat.
Health and Longevity As Diet Trend Marker
The demand for natural and organic products is a highspeed train and it is showing no signs of slowing down as each coming year takes things to a higher level. It is no surprise as most people have always been concerned about the effects of the food they eat. With research and studies justifying these concerns and confirming that numerous diseases can be avoided and health enhanced through simple diet changes, health and food are now inextricably linked in people’s minds.
Consumers are leaning more and more to what they consider a healthy lifestyle and expert endorsed options like the fabled Mediterranean diet will continue to gain popularity. People are now willing to take a closer look at how food affects their bodies even at the cellular level and processed, additive laced, fried and baked goods will continue to see a decline in demand across the developed world as the trending eating patterns take root.
Sustainability and Transparency Concerns Influence Diet Choices
In a world of rising environmental and social impact concerns, the food industry has not escaped the scrutiny of consumers keen on ensuring their dietary choices do not degrade the planet. Individuals are now concerned about pollution, the energy costs of food production and transportation,use of pesticides and recycling and base diet choices on these factors. As environmental awareness and concerns continue to rise the products that adapt to these demands will thrive as they kowtow to trending eating patterns.
This brings about the issue of transparency where labels need to provide as much information as possible to consumers. Hiding behind vague terms does not cut it anymore as individuals are voting with their dollars and are willing to take the time checking long ingredient lists and are ready to pay even more for fresh, organic and locally sourced products.
Plant-based and Locally Source
The evidence from conclusive studies show that vegan and vegetarian diets are some of the healthiest and promote longevity as well as being kind to the environment and animals. All these aspects appeal to the trending eating patterns and even though a majority may not be willing to commit to the restrictions of a vegan or vegetarian diet, they are definitely filling plates with more fruits and vegetables and reducing meat intake.
Another phenomenon steeped in environmentalism and animal rights is the demand for locally produced products as they do the least damage to the planet and create less suffering. Individuals are willing to even pay more ensure their food sources are clean and come with the least guilt.